From 9 to 42 Pages — and #2 in the Google Local Pack

When The Reno Bros came to us, they had a functional website with just 9 pages. It covered the basics — a homepage, a few service pages, and a contact form — but nothing that would help them compete in local search.

Lancaster County is a competitive market for remodeling. Homeowners searching for bathroom or kitchen remodelers were finding established competitors first. The Reno Bros were doing solid work, but Google didn’t know they existed for most of the searches that mattered.

The core problem: a thin site with no location-specific pages, no service-depth content, and two Google Business Profile locations that weren’t being actively managed or optimized.

We built a systematic local SEO strategy focused on two goals: expanding the site’s topical coverage and establishing strong signals across both GBP locations. Every page we created served a specific search intent.

By the end of the four-month engagement, The Reno Bros had a website that was actually doing work for them. The most tangible result: a #2 position in the Google Local Pack for “bathroom remodeling near me” — a high-intent search query from homeowners actively looking to hire.

The 13 new keyword rankings came from the combination of service pages and location pages now indexed and gaining traction. These weren’t just any keywords — they were specific, buyer-intent terms like “kitchen remodeling [city]” and “bathroom renovation Lancaster PA.”

Notably, traffic held steady through the winter months — typically a slow period for home improvement contractors. The content foundation built during the engagement continued to generate impressions and visits even after the active build-out phase.